PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including web browser information, IP address, time zone, and some of the cookies installed on your device. As you navigate the Site, we also collect information about the individual web pages or products you access, the websites or search terms that led you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect device information using the following technologies:
- "Cookies" are data files that are stored on a device or computer and often contain an anonymous unique identifier. More information about cookies and how to disable cookies can be found at http://www.allaboutcookies.org.
- "Log files" log actions on the website and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp.
- "Web beacons," "tags," and "pixels" are electronic files used to collect information about how you navigate the Website.
When you make a purchase or attempt to make a purchase on the Site, we also collect certain information about you. This includes your name, billing address, shipping address, payment information (including credit card numbers, etc.), email address, and phone number. We refer to this information as "order information."
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfill orders we receive through the Site (including, without limitation, to process your payment information, provide shipping, and send you invoices and/or order confirmations).
We also use this order information to:
Communicate with you; review our orders for potential risk or fraud; and provide you with information or advertising related to our products or services, if consistent with your privacy preferences.
We use the device information we collect to check for potential risks and fraud (in particular, your IP address) and generally to improve and optimize our website (e.g., using analytics about our customers' navigation behavior and interaction with the website, and to assess the success of our marketing and advertising campaigns).
We share your Personal Data with third parties who assist us in using your Personal Data as described above. For example, we use Shopify to operate our online store. For more information about how Shopify uses your personal data, please see here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. More information about how Google uses your personal data can be found here: https://policies.google.com/privacy?hl=de. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please see the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted ads here:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt-out of some of these services through the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK
Please be advised that if we receive a "Do Not Track" signal from your browser, we will not change our website's data collection and usage practices.
If you are a resident of Europe, you have the right to access the personal data we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, contact us using the contact details below.
If you are a European resident, please also note that we process your data to fulfill contracts with you (for example, if you place an order through the Site) or to pursue our legitimate business interests as set forth above. Please also note that your data will be transferred outside of Europe, including Canada and the United States.
RETENTION OF DATA
When you place an order through the Site, we retain your order information for our records unless you request us to delete that information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail at the address below:
Gubener Str. 21, Erfurt, Thuringia, 99091, Germany.